We're a WordPress agency that opened its toolbox.
Designation has been designing, building and maintaining WordPress and WooCommerce sites since 2018. This shop is where the tools we build for our own client work become available to everyone else.
The story
Our journey began in 2018
Designation started in 2018 in Estonia with a simple idea: give small and mid-sized businesses access to the same quality of web work that big companies pay agencies six figures for — without the six-figure bill.
Over the years we’ve shipped over a hundred WooCommerce stores, corporate sites, booking platforms and custom integrations for clients in Europe, the Middle East and beyond. Along the way we kept running into the same problem: we’d build a plugin for one client, polish it, and then watch it sit unused in a private repo while other store owners paid for worse versions on the marketplaces.
https://shop.designation.ee is our answer to that. Every product here is code we already trust in production, packaged so you can install it in five minutes and move on with your day.
Dedicated support and reasonable pricing
What we believe
Small tools beat big frameworks. A plugin should solve one problem well. If you need three features, install three plugins — not one monster that slows everything down.
Own what you buy. Everything we sell is GPL. Use it on your own sites, use it on client sites, modify it, fork it. Your license buys you updates and support, not permission.
Speed is a feature. Every product is benchmarked before release. If it adds noticeable load time to your store, it doesn’t ship.
Real support, from real developers. When you email us, the person replying is on the team that wrote the code. No offshore first line, no macro replies.
Web developement and ecommerce
Also from Designation
If you’d rather have us build the whole thing, our agency site is for European customers is designation.eeand for internationl customers webnation.ae.
Web design, custom WordPress development, WooCommerce stores, migrations and performance work — same team, same standards.
The team
A small, senior team of WordPress and WooCommerce developers, designers and project managers spread across Estonia and the UAE. We hire people who’ve been shipping WordPress since it was still figuring out what a block editor was.
Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
By the numbers
2018
Year the company was founded
250+
Client projects finished
10+
Countries our work runs in
10+
Years of experience as developers
Lifetime
Updates included with every purchase